Tennis Worlds E-Commerce Marketing Plan - 1249 Words

Tennis world Executive summary Tennis world is an e-commerce business company dealing with all sorts of tennis merchandise you can think of; this is ranging from tennis balls, tennis rackets, tennis wear, tennis video instructions and any other accessories you can think of that is associated with the sport. Tennis world aims to be a leader in the market for all the tennis merchandise not only in the U.S but to the rest of the world too. In recent times there have been instances of internet companies failing but we as Tennis world intend to venture, survive and grow in the e-commerce world. We have a mission to offer our tennis merchandize using the internet as our key marketing tool. We also intend to reach a wide range of customers the young and the old with no barrier whatsoever since the internet is accessible all over the world. We intend to make our sites the place where everyone loves to visit and want to find out more and more of what is on offer in our company (Mplans.com, 2012). Tennis w orld intends to create sites that everyone wants to visit and offer incredible prices and discounts that will leave our customers wanting to buy more. We intend to maintain our customers and strive to be not just the best but the best of them all in the industry. Market summary Our target market is a vast one that ranges from individuals who have minimum requirements to other large companies with more expensive and solid orders. To achieve this we intend to look at ourShow MoreRelatedFactors Affecting A Company s Success1830 Words   |  8 Pagesservice to customers, stakeholders and the public. â€Å"Promotional strategy objectives vary among organizations. Some use promotion to expand their markets, and others use it to defend their current positions (Boone, L. E., Kurtz, D. L.).† Promotion is one of the key elements of the marketing mix, and compacts with any one or two way communication that occurs with the consumer. Once you’ve acknowledged your target market, you’ll have a good idea of the best way to grasp your customers, but most businessesRead MoreA Comparison of Strategies in Sports Marketing1976 Words   |  8 Pagesorganization is established, it has some mission and vision. This mission and vision define i ts operation and research. To fulfill the organization’s mission they have to develop top level plans and sustain long term competitive advantage that is Strategy. Following this definition, when an organization has mission, develop a plan and understand the â€Å"sustainable† competitive advantage - where competitor cannot easily duplicate the firm’s strategy. The most difficult challenges facing organizations isRead MoreMarketing Strategy3347 Words   |  14 Pagesâ€Å"Quality Takes Time† MARKETING STRATEGY MKT 306 Tutor: Ms. Alison Watson Due: Monday, January 10th, 2011 Table of Content 1.0 Brief History of Wrist Watch Industry 2.0 Executive Summary 2.1 Rolex Competitors 2.2 Rolex Marketing Tools and Techniques 3.0 Introduction 4.0 Situational Analysis (SWOT) 4.1 Situational Analysis (PESTLE) 5.0 Differential Advantages / Competitive Edge (USP) 6.0 Segmentation Targeting and Positioning (STP) 6.1 RolexRead MoreMarketing audit of Nike3562 Words   |  15 PagesMARKETING AUDIT PROJECT ON: SUBMITTED BY: ANOOP KHURANA -2012081 SHASHANK MAKKAR -2012*** MANRAJ SINGH SANDHU-2012136 OJASWI SHARMA-2012154 SUSHANT SHARMA-2012156 INDEX SR. NO. CONTENT PAGE NO. 1 INTRODUCTION 2 2 ENVIRONMENTAL ASPECTS †¢ ECONOMIC †¢ CUSTOMER †¢ COMPETITION 3 MARKETING ASPECTS †¢ OBJECTIVES †¢ STRATEGIES †¢ TACTICS 6 4 4P’S Read MoreConsumer Behavior Towards Online Shopping18477 Words   |  74 PagesCONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To, L.J. Institute of Business Administration Vastrapur, Ahmedabad Project Guide, Prof. Saurin Shah Submitted by Name Roll No. 1. Siddharth Iyer 47 2. Raj Joisar 55 3. Keval Amreliya 05 4. Dhanraj Solanki 145 5. Akash Gupta 43 6. Simpy Harwani 45 7.Read MoreFour Seasons Marketing Plan6707 Words   |  27 PagesNotebook Four Seasons Marketing Plan Steve Callis Carlos-David Islas-Labastida Renee Werner April 25, 2006 Georgia State University Table of Contents Topic Part One: United Arab Emirates Country Notebook I. Introduction II. Geography III. Economic Environment IV. Cultural Environment V. Business Customs and Practices VI. Political Environment VII. Legal Environment VIII. Marketing Research IX. Other Statistics X. Competitive Environment Part Two: Four Seasons Marketing Plan I. Target Market IIRead MoreSbi Bank Po12965 Words   |  52 Pages3. How many meaningful English words can be made with the letters DLEI using each letter only once in each word? 1) None 2) One 3) Two 4) Three 5) More than three 4. Among A, B, C, D and E, each having different weight, D is heavier than only A and C is lighter than B and E. Who among them is the heaviest? 1)B 2)E 3)C 4) Data inadequate 5) None of these 5. Each odd digit in the number 5263187 is substituted by the next higher digit and each even digit is substituted by the previous lower digit andRead MorePrinciples of Marketing: Nike Inc9497 Words   |  38 Pagesmutinous a nd headstrong nature to think out of the box by means of innovation and inspiration (Katz 1994) Principles of Marketing Principles of Marketing TABLE OF CONTENTS TABLE OF CONTENTS INTRODUCTION 3 The Story So Far 3 MARKETING ORIENTATION 3 Types of Orientation 4 COMPETITIVE ADVANTAGE 7 Porter’s five forces 7 Porter’s Generic Strategies 9 The MARKETING MIX 11 Product 11 The Ansoff Matrix 13 BCG Matrix 14 Product Life Cycle 16 Price 19 Nike’s pricing StrategiesRead MorePG Corparate10304 Words   |  42 Pages(Actual) 4 Mission Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of Pamp;G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (Pamp;G) 9 The I/E matrix for Procter and Gamble (Pamp;G) 14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (Pamp;G) 16 A SWOT Matrix of Pamp;G Company 21 Strengths 23 Weaknesses 23 Opportunities 24 Threats 24 The FOUR strategies 25 TheRead MoreMarketing Management - Nike Case Study6867 Words   |  28 PagesMarketing Plan for NIKE MM 522 – Keller Gratudate School of Management Executive

Brown Vs. Board Of Education - 878 Words

Brown vs. Board of Education Is our nation becoming segregated again in light of the recent current events? When you turned on your television last week, did you get a sense of remorse for both the black community as well as the law enforcement community? Our nation is facing many obstacles today regarding equal rights for all. Recently, I have read an essay released in a magazine called, The American School Board Journal, titled â€Å"The Ruling that Changed America† by Juan Williams which he also questioned the desegregated acts of Americans. In this essay, Juan Williams’ summary claims that the court trial of Brown vs. Board of Education shaped America to be what it is today. â€Å" On May 17, 1954 the Supreme Court ruled that segregated schools were wrong and that America will start a desegregation of all schools. This ruling made a lot of people irritated, especially Southern Governors like Georgia s Gov. Herman Talmadge who said that the Brown vs. Education result was â€Å" The first step towards national suicide.† Even though it made a lot of white people angry, it caused great happiness in the African American community, some even predicted the end of school segregation by fall of 1955. The first school desegregated was Central High School in Little Rock Arkansas. We have all seen the nine students being led into the school with the 101st Airborne by their side in our high school history class. Even though Central High was desegregated in 1957, other schools did not reallyShow MoreRelatedBrown Vs Bo ard Of Education945 Words   |  4 Pagesbring on change. Brown vs Board of education is one case that still has great significance in history. Not only did it have a huge effect on segregation, but America as well would not be the same. My surroundings would totally change if this case had not been established. Brandon would not be my best friend, and sadly without the desegregation in schools we would have never crossed paths. Oliver Brown stood as the representative plaintiff in the case Brown vs. Borad of Education. He felt so strongRead MoreBrown Vs Board Of Education945 Words   |  4 Pagesbring about change. Brown vs Board of education is one case that still has great significance in history. Not only did it have a huge effect on segregation, but America as well would not be the same. My surroundings would totally change if this case had not been established. Brandon would not be my best friend, and sadly without the desegregation in schools, we would have never crossed paths. Oliver Brown stood as the representative plaintiff in the case Brown vs. Borad of Education. He felt so strongRead MoreBrown Vs. Board Of Education1143 Words   |  5 PagesBrown vs. Board of Education (1954) was a landmark Supreme Court Case that overturned the separate but equal ideology established by the earlier Supreme Court Case Plessy vs. Ferguson (1896). The Plessy vs. Ferguson court case had a profound affect on the social interaction of racial groups in the late 19th to early 20th century causing tension between the two most prominent races within the United States, the Caucasians and the African Americans, which included Hispanics and other non-white citizensRead MoreBrown vs Board of Education600 Words   |  3 PagesThe Brown vs Board of Education as a major turning point in African American. Brown vs Board of Education was arguably the most important cases that impacted the African Americans and the white society because it brought a whole new perspective on whether à ¢â‚¬Å"separate but equal† was really equal. The Brown vs Board of Education was made up of five different cases regarding school segregation. â€Å"While the facts of each case are different, the main issue in each was the constitutionality of state-sponsoredRead MoreThe Brown Vs Board Of Education Essay1343 Words   |  6 PagesThe Brown vs Board of Education was a remarkable set of five cases that paved the way for desegregation in schools and eventually resulting in the Civil Rights Act being passed. These cases however weren’t the only catalysts that forced the Supreme Court to question the wording of the Constitution and the Bill of Rights and neither were they the only pivotal cases that changed the way America as a whole looked at the black community and how to interact with them. The Plessy vs Ferguson case wasRead MoreBrown vs. Board of Education2484 Words   |  10 PagesBrown v. Board of Education Brown v. Board of education case took place in 1954. It is one of the most important cases in the American history of racial prejudice. The U.S. Supreme Court recognized separate schools for blacks and whites unconstitutional. This decision became an important event of struggle against racial segregation in the United States. The Brown case proved that there is no way a separation on the base of race to be in a democratic society. Brown vRead MoreBrown vs. Board of Education2169 Words   |  9 PagesKirisitina Maui’a HIS 303 Brown vs. Board of Education Mr. Mohammad Khatibloo November 1, 2010 Brown v. Board of Education â€Å"To separate them from others of similar age and qualifications solely because of their race generates a feeling of inferiority as to their status in the community that may affect their hearts and minds in a way unlikely ever to be undone† by Chief Justice Earl Warren, Majority Opinion. Imagine you are a seven year old and have to walk one mile to a bus stop by walking throughRead MoreThe Brown Vs. Board Of Education Essay1195 Words   |  5 Pagesthen results in unfair education opportunities. Many residents of Charlotte NC are unaware of this, or feel they have no voice. It is however the law for students to receive equal education, and North Carolina has a No Child left Behind Act that is clearly not in full effect in CMS, which will eventually force CMS supervisors to start playing a role in how their schools will not fall short of making their students successful. Background The Brown vs. Board of Education of Topeka in 1954 ruledRead MoreEssay on Brown vs. Board of Education786 Words   |  4 PagesBrown vs. Board of Education Although slavery was finally ended at the end of the nineteenth century black people found themselves still in the process of fighting. What they had to fight for was their own rights. The Emancipation Proclamation and the end of the civil war brought about literal freedom but the beliefs and attitudes of whites, especially in the south kept the black people repressed. In this paper I would like to share the research that I found that helped to launch the fightRead MoreBrown vs. Board of Education Essay1308 Words   |  6 PagesBrown v. Board of Education The case of brown v. board of education was one of the biggest turning points for African Americans to becoming accepted into white society at the time. Brown vs. Board of education to this day remains one of, if not the most important cases that African Americans have brought to the surface for the better of the United States. Brown v. Board of Education was not simply about children and education (Silent Covenants pg 11); it was about being equal in a society that

Organizational Strategy And Knowledge Audit -Myassignmenthelp.Com

Question: Discuss About The Organizational Strategy And Knowledge Audit? Answer: Introducation The strategy that is formed by the institute for introducing improvements in the structure of the organization is grounded on the IP (Intellectual Property) of the company. The IP of the organization helps to determine the different facets of change which is being accepted by the organization to understand the requirements of the clients and the customers of the organization (Ahmadi et al. 2012). It helps in determining the strategies that are framed by the organization for their structural and situational improvements. Knowledge audit of the company aids in understanding the diverse aspects of the changes which is being undertaken with the aim of understanding the requirements for undertaking the change in the structure. Therefore, it helps in determining the strategies that are required to be framed by the organization. Synopsis The knowledge audit actually helps in determining the credibility of the organization and performance of the organization (Dalkir and Beaulieu 2017). Likely, the strategies that are being framed by the organization for undertaking a change are based on the capabilities and the credibility of the organization to bring about the change. The knowledge about the requirements of the customers assists in keeping the sustainable approach of the company in the market. The audit of the different segments of the organizational capabilities has helped in undertaking steps that are required to be undertaken by the organization for making improvements in the situation. Therefore, the IP of the organization is closely related to the strategies that are formed by the organization for its growth in the markets. Reflection I believe the IP of the companies determine the various aspects of the changes which the organization is capable of undertaking. This helps in defining the numerous aspects and the areas of change on which the strategies are applied for bringing in effective changes in the system. The performance of the companies is dependent on the factors of creativity and the efficient functioning of the processes undertaken by the companies. On the other hand, the strategies that are planned by the organization are based on the capabilities of the organization to meet the objectives of the same. According to me, the knowledge audit of the company and the strategies thereby framed by the organization are related intimately. References Ahmadi, S.A.A., Salamzadeh, Y., Daraei, M. and Akbari, J., 2012. Relationship between organizational culture and strategy implementation: typologies and dimensions.Global Business and Management Research,4(3/4), p.286. Dalkir, K. and Beaulieu, M., 2017.Knowledge management in theory and practice. MIT press.

Role of Corporate Social Responsibility in Society

Introduction Corporate Social Responsibility (CSR) describes the strategies companies use to ensure their operations are eco-friendly, adhere to ethical principles, and beneficial to the society. It is argued that CSR is a company’s contribution to the growth of the society. The critical areas that CSR managers focus on include the conservation of the environment, the development of the local community, and the general welfare of their employees.Advertising We will write a custom essay sample on Role of Corporate Social Responsibility in Society specifically for you for only $16.05 $11/page Learn More Role of CSR in society When a mega-store builds a branch in a residential area, it enhances the lives of the surrounding community. The proximity of the large store makes life convenient and reduces other costs such as fuel and time spent traveling to other destinations. However, the establishment of this venture will have an adverse impact on the sm all-scale businesses. Additionally, if the proposed store is established on virgin land, it significantly affects the physical environment. The establishment, sustenance, and expansion of a corporation have considerable impacts on the environment and the surrounding community. This has forced companies to engage in non-profit ventures and socially responsible initiatives. Through these programs, the corporate entities are able to channel a section of their profits back to local societies for various reasons. They include enhancing the living standards of their customers, improving the economy of the local community, and mitigating the impact of their operations on the environment. These strategies ensure that their businesses are sustainable. Corporate entities mitigate the negative impacts resulting from industrialization. This is associated with the creation of awareness about the ethical principles in business operations. For example, automobiles discharging high emissions are ta xed at higher rates compared to vehicles with low emissions. This enables the owners of low emitting vehicles to invest in productive community projects. Creation of close public and customer relationships is another strategy through which the society benefits from CSR. This initiative allows firms to be perceived as members of the social system, and not as a source of employment and commodities. This enhances the peaceful co-existence and harmony between corporate entities and the society. This is an essential social asset in the development of communities. Other initiatives include helping talented and intelligent students to pursue their education through the provision of scholarships and employment after completion of studies. Corporate entities also use CSR to disseminate technology to the local community. Some corporations have used this platform to drive conservation efforts by mitigating the impact of their environmental footprints. Examples of such initiatives are the campa igns against global warming and the management of carbon emissions.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The XYZ Company’s CSR Initiatives The XYZ Company has initiated various CSR programs within its community. Some of these projects include the establishment of a scholarship program and the conservation of the environment. The scholarship program was established to assist needy students from poor families gain access to quality education. The XYZ Company provides 100% funding for tuition and other personal expenses. They also support their families by providing casual employment to their parents. The firm is also engaged in the conservation of the environment through a re-afforestation campaign aimed at increasing the national forest-cover to contain the effects of global warming. Conclusion For CSR programs to be successful, they require a commitment from various stakeholde rs such as the political administration, corporate entities, civil societies, and the local communities. As most corporations continue to engage in CSR, the government is relieved of social burdens because these initiatives cover all sectors in the society. This essay on Role of Corporate Social Responsibility in Society was written and submitted by user Deangelo Floyd to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.